Sweidan & Co an Innovative Independent Financial Brokerage hits the headlines with Employee Branding at the finish of 2013
At Sweidan & Co we believe our people are our most valuable asset, they are our business and the stronger we make our people the better our business. Hence we have embraced employee branding and congratulate ourselves that we are one of the first companies in the country to do so.
We all know that people do a comparative search online before buying a product however the most interesting news we’ve learnt is that people are now looking at the people who supply the product. Therefore we decided that if we wanted to be the company, people want to buy from then we had better get our people to their front of mind.
People do Business with People, they Know Like and Trust
Consequently each of our consultants have had their own websites designed with domain specific name, this site acts as a means of introduction to the consultant and the services they offer. Their sites are linked to their branded social media platforms and back to the company site. The sites offer Photographs, video, Home page info, Testimonials, Resume, blog, contact info, newsletter and their own name email address.
These sites are at the moment in a fledgling state however many are achieving Google front page. Ranking on Google front page for a personally branded website sets the Consultant or owner of the site up as an authority within their area of expertise. The link from the consultant site and association with Sweidan & Co undoubtedly elevates Sweidan’s brand, visibility and likeability. Meet liz
The education afforded each consultant during this process has improved their knowledge and importance of Social Media and blogging and its relationship to the strength of their personal brand and their business. The Personally Branded Named website has set them up as a professional who admits and embraces the responsibility for his/her daily actions the results of which impact on creating a successful business.
The by-product of this process has been the necessity of learning newbie Social Media skills and the basics of managing their own website this has provided confidence and independence in the ever evolving and often daunting business world of communication.
Mastering the basics provides an excellent foundation that often ignites curiosity into further exploring new technologies and trends for marketing communications.
We expect the consultant sites to have matured to a satisfactory level through added blog posts, updated social media profiles etc. by early January 2014.
It is at this stage all of the sites should be appearing on Google front page and be attaining a certain amount of traffic. At this point we will provide each consultant with a targeted adwords campaign, resulting in leads and sales, and a steadily increasing list of contacts; the sites are all listed with Google analytics therefore each is monitored for ROI.
We are confident that the outcome will result in an increase in sales and an elevated brand awareness of the individual Consultants and Sweidan & Co. We are very grateful to www.yourpersonalbrandname.com for making this possible and look forward to a wonderful 2014