Ethics, honesty, transparency, humility, humour and humanity are the ingredients found in great people. These are the qualities I recognise in the people who surround me and are a part of the Sweidan & Co Team. Education and creativity provide the edge to greatness, facts and imagination make excellent companions for life and for business.
Business is organic, constantly growing and altering its colours as humanity evolves and turns its head to look for new answers. Business and accounting are accepted – business, accounting and creativity are considered groundbreaking they are however the qualities that engineer truly great companies.
“Too many companies believe people are interchangeable. Truly gifted people never are. They have unique talents. Such people cannot be forced into roles they are not suited for, nor should they be. Effective leaders allow great people to do the work they were born to do.” ~ Warren Bennis
People buy into the leader long before they buy into the vision - by John Maxwell